Consumer education is an often overlooked and frequently underutilized feature of the specialty coffee industry. Many cafes and roasters provide and participate in a variety of tastings, courses, events and online tools designed to help consumers increase their awareness and appreciation of coffee and their skill in preparing it. Of course, these opportunities aren’t entirely [...]
In case you haven’t noticed, Ritual has been a busy, busy coffee company in the past few months. Here’s a bit of what’s been going on.
Ritual’s new website is online. Amongst other things, it includes some great videos on cupping, brewing and other tips and tricks for appreciating good coffee. Staff have revamped the [...]